This communications guide is designed to help you develop a robust, holistic, and effective communication strategy for your surveys.
Best Practices
-
Communications should be holistic.
Address the need-to-knows of executives, people leaders, and employee populations. -
Communications should be goal-oriented and demonstrate the why behind surveying.
Why now, and what will the organization do with these results? -
Communications should be wide-reaching.
Develop communications that cover appropriate channels and meetings where audiences are captive. -
Communications should be detailed.
Outline the expectations of relevant stakeholders, information about the survey launch, and addressing questions employees may have. -
Communications should be consistent.
From the initial announcement through survey close, your key messages should resonate throughout.
Questions for Consideration
-
What communications have been used for previous surveys/initiatives?
-
What communications have/have not worked?
-
Who are the hardest to reach employees?
-
What ways are used to communicate organizationally?
-
What meetings are coming up that may be leveraged?
-
Who are internal influencers that can champion this initiative?
View our English Communications Templates, Spanish Communications Templates, and French Communications Templates!
Ways to Communicate to & Engage Employees
|
|
Communications Roadmap
|
Pre-Survey Launch |
Launch Day |
Survey Live Window |
Post-Survey Close |
|
4-6 weeks prior |
Day of launch |
During live survey |
2-6 weeks post |
|
|
|
|
Pre-Launch Messaging
| Communication | Suggested Method | From | To | Date |
|---|---|---|---|---|
| Initial communication to executive team (WT Template Email) |
|
HR | Executives | 4-6 weeks prior to launch |
| Initial communication with middle management/people leaders (WT Template Email) |
|
HR | Managers | 4-6 weeks prior to launch |
| Initial organization-wide communication campaign (WT Template Email) |
|
HR & Leadership | All employees | 2-4 weeks prior |
| Secondary communication to leaders focused on encouraging participation |
|
HR | Executives & Managers | 1 week prior |
| Secondary communications to employees (WT Template Email) |
|
HR, Leadership & Management | All employees | 3-5 days prior |
Key Pre-Launch Messages
- Communicate purpose of survey and what will be done with the data after
- Explain the employees’ role in how participating will shape the future of the organization
- Introduce WorkTango and offer information around how the data is kept secure and private
- Help leaders understand their role in the success of the survey initiative
- Share your response rate goals
- Provide a point of contact for any questions
Click here to access our Pre-Survey Communications Templates!
Launch Messages
- Communicate response rates to managers and employees
- Continue communicating purpose of survey and employees’ role in how participating will shape the future of the organization
Post-Survey Close Messaging
| Communication | Suggested Method | From | To | Date |
|---|---|---|---|---|
| Thank you and acknowledgement for employee participation (WT Template Email) |
|
CEO or HR | All employees | Within 5 days of survey closing |
| Thank you and acknowledgement to managers |
|
CEO or HR | Executives & Managers | Within 5 days of survey closing |
| Share survey results and action plans with executive team |
|
HR | Executives | 2-4 weeks after survey close |
| Share survey results and action plans with managers |
|
HR | Managers | 2-4 weeks after survey close |
| Share survey results and action plans with all employees |
|
Executives & HR | All employees | 4-6 weeks after survey close |
Post-Survey Close Messages
- Acknowledge the participation of employees and managers
- Share what next steps are for survey analysis and sharing of results
- Communicate corporate-wide survey results with all employees
- Communicate corporate and department-specific survey results with leaders
- Share action plans for all layers of the organization
Execution
- Identify which communications channels will be used
- Identify which communications will be sent
- Input details into communications template
- Prepare collateral
- Execute against plan
Related to
Comments
0 comments
Article is closed for comments.